January 22, 2015


If you don’t know about QI, you must have been stuck under something heavy for the last few years.

QI (or Quite Interesting) is a band of people who believe that everything should be interesting. They have a huge BBC comedy panel show hosted by Stephen Fry (quite frankly the most intelligent man alive today) and Alan Davies (the opposite, according to Stephen anyway), books, radio shows, theatre shows, podcasts, apps, anything that spreads their love of interesting stuff.

When Donna Payne, Art Director at Faber & Faber in London asked us to have a look at rebranding the QI books in July 2013, we jumped at the chance. A year later we’re very proud to present the QI backlist, launched January 2015.

After some quite out-there experiments from us involving huge magnifying glasses and crazy illustration, we came back home to a design that works with the characteristic concentric circles from the TV ident, but with a twist. We see alternating colour and contrasting content, all within a smart and audience-savvy package.

Huge thanks to Donna Payne (Art Director at Faber), Paddy Fox (Studio Manager at Faber), Julian Loose (Editor at Faber), John Mitchinson and John Lloyd (founders of QI).

Look out for the hardback look coming out soon too…



Submit a Comment

Posted By