Belle de Jour was a publishing sensation in 2007. Weidenfeld & Nicolson produced her first hardback, and Mark had the job of doing a mass-market paperback.
Years before Billie Piper personified the role, Mark chose to do something really different after spending months looking at the same ‘chick lit’ formula covers.
He suggested using Parisian illustrator Maxime Touratier, who works with light and perforated card to create beautiful bespoke illustrations.
It was a huge success, and a beautiful object. Underprinted with a foil to give it a sheen alongside the smooth matt lamination made it as luxurious and forbidding as the diary entries.
You’ll also see here the cover that followed this one, also designed by Mecob and illustrated by Jacqueline Bissett, a much more commercial affair…