We do more and more female fiction, and this was our first job for the mighty Amazon UK, so we thought best not mess it up.

It’s the story of a group of women who have decided not to have kids, and their journey through their thirties as a group. It’s funny and heartbreaking, and well worth a look even if you’ve had kids already!

We looked at various images and type treatments but in the end opted for something very simple – a strong image of a group of women dressed up and overlooking a baby’s dummy.

Child’s play really.

Client: Amazon, UK
Commissioned by Emily Marneur, Editor
Photos: Corbis and Shutterstock